You've got a problem to solve. Let's solve it.
Most technical projects don't fail because of bad code. They fail because the wrong thing gets built — or the right thing gets built badly.
With 20 years of commercial experience across startups, scale-ups and major UK brands, I've seen both.
I work with you to make sure neither happens: helping you think clearly about what you're building, make good decisions about how to build it, and then delivering it to a standard you can depend on.
How I help you build better
Asking the right questions
You know there's a problem. You might even have ideas about the solution. But before you commit time and money, it's worth making sure you're solving the right thing in the right way.
I help you pressure-test ideas, map out what's technically possible, evaluate third-party options, and build early prototypes that give you something real to work with — whether that's for internal sign-off or external investment.
Design something that lasts
Most technical debt isn't accidental — it's the result of decisions made too quickly, too early, without enough thought about what comes next.
I help you make those decisions deliberately: how your data is structured, how your system scales, how third-party integrations are managed, and how your platform keeps working as your business grows.
Build it, properly
From single-page products to multi-tenant global platforms, I've delivered commercial software at every scale.
I work across the full stack — backend architecture, APIs, frontend, cloud infrastructure — and I hold myself to the same standards I'd expect from anyone I work alongside: clean, maintainable, well-considered code that your team can own long after I'm done.
Coming up with the answers is easy. Asking the right questions is the hard part.
Testimonials
I've worked with teams at every scale — from early-stage startups to major UK brands. Here's what some of them have said.
Myself and my colleagues are better developers due to Ian setting the bench mark on the quality of code that we produce as well as improving the processes that we use day to day.
Ian is simply a top-rate developer: he gets complex issues, he has a very broad skill set from architecture and databases right through to front end work.
He has a great picture and overview of what needs to be accomplished. His design and development skills have been key to the successful launch of many projects.
Ian always goes above and beyond to ensure all the right questions are asked to ensure the team covers all the important and relevant issues
Got a product problem? Let's talk.
It starts with a conversation — no jargon, no sales pitch, just a straight discussion about what you're trying to do and whether I can help.