90% of digital product startups fail

Bringing your idea to market is difficult. With a thousand things to do, where do you start?

Sucessful startups have one thing in common - they know where to focus their energy and when to seek expert help. Guidance from an experienced hand - be it in marketing, design or technology, sets them on the right trajectory for long-term success.

How I help build better products

Blueprints for success

You have a sales and marketing strategy, so why are you neglecting to do the same for the technology your business is built around?

A technical strategy captures how your product is built - the data it manages, the third-parties it works with and how it will be supported to grow in the future.

Validating what matters

You've run a Design Sprint, you have solid paper prototypes of your killer feature, but what about the technology? How is it going to actually work?

Digital prototypes let you quickly validate the technology behind your design - exploring information processes and verifying partner integrations in a self-contained, functional demonstration.

Develop, test, deliver

With the future of your business tied so closely to the development of your software, you need to have a team in place with a proven track record.

With commercial experience of projects ranging from single page, high fidelity microsites to multi-tenant global SaaS data systems, I am confident delivering any size project for my clients.

  • Virgin Money logo
  • Thames Water logo
  • Unidays logo
  • GiffGaff logo
  • Vodafone logo


Over the course of over fifteen years, I've delivered results for clients ranging from small local businesses to major UK brands

Myself and my colleagues are better developers due to Ian setting the bench mark on the quality of code that we produce as well as improving the processes that we use day to day.

Ian is simply a top-rate developer: he gets complex issues, he has a very broad skill set from architecture and databases right through to front end work.

He has a great picture and overview of what needs to be accomplished. His design and development skills have been key to the successful launch of many projects.

Ian always goes above and beyond to ensure all the right questions are asked to ensure the team covers all the important and relevant issues

Let me help you deliver your digital product to market

From a workshop to explore your problem through to development of a full market-ready solution, it all starts with a friendly conversation.